Most people starting up a business enterprise forget about the most crucial part. They spend loads of time picking just the right product or service to sell. They’ll carefully consider the finest forms of office gear to buy. They’ll even fuss endlessly over their workplace decor.

But none of that holds a candle to what is most assuredly the essence of any new business: you can’t succeed until you master prospecting and selling!

“But I’m genuinely adept at what I practice. Won’t word just get out and the masses will find my business and want to buy?” you say.

Don’t bet on it. We live in a engaged, crowded together macrocosm where thousands of business organizations are shouting their marketing messages. If you don’t get in there and advertise — and promote substantially — your customer foundation will resemble a trickle more than an avalanche.

Below are several proven methods for finding dozens of new prospects and converting them into clients. Then I’ll demonstrate an exceptionally EASY way to do all this on a shoestring budget.

1) Get a web site, get it listed on search engines, and allow your site to develop prospects for you 24/7. By now you have certainly encountered hundreds of local small businesses doing this. For those who do it right, the Net can attract plenty of new customers with very little effort. But remember, it’s not as easy as some make it appear. Your site has to be easy to navigate (find the things your visitors are looking for), your copy has to be appealing without being overtly pushy, and you must be visible to your market to make the magic happen.

2) Make use of the telephone. I love email, and face-to-face meetings will always have their place, but good ol’ telephone conversations are still a first-rate marketing strategy. It is easier for prospects to feel like they’ve made a personal connection with you when you provide solid information over the phone.

3) Outsourcing  - Finally, technique number 3 is the one to use if you don’t want to or don’t know how to build your own professional web site, or can’t bear the idea of talking to hundreds of strangers on the phone.

Frankly, this 3rd process has become the only method I truly recommend to small businesses and individuals: OUTSOURCING. Recently, it has become increasingly easy to OUTSOURCE all your online promotion and selling to businesses and companies that specialize in doing this type work for you.

In the past, that would have meant investing tens of thousands per month to hire an outside advertising company. Today, with website creation and telephone automation reaching new heights, you can have all the advertising, phone calls, and closing done for you by the pros for about what it costs to get a decent home office computer set-up.

Don’t hesitate, do it! Getting a really good marketing, prospecting, and selling machine working for you is essential to your success!