I have been blessed to work in the direct sales, MLM and affiliate marketing fields for several years now. When I slow down and take the time to study various issues within the industry, including why some prosper and why some don’t, I found myself coming back to a common theme. Many times we see the following as part of the benefit statement for the opportunity and that is “Start your own Business”!
Now I do not want this post to become a platform for weather or not MLM is a legitimate business opportunity. It is and there are hundreds if not thousands of examples out there operating successfully with a MLM style compensation plan in place.
Starting your own business is a huge benefit statement to many because going back to the roots of our great country that’s what has made our economic structure so successful . People come to America to get a new start, start their own business, become successful and live the good life!! WOW! The American dream …right? However, what I see are many direct sales and MLM companies making a mistake of promoting it inaccurately. The opportunity to be in business for your self is not always a true fact of the industry. Now, before you go getting yourself all worked up and looking for my comment section let me explain.
My personal opinion on owning your own business is defined as the following:
You create or help create your product or service to be offered
You do the research for piecing together a viable compensation plan
You front the capital to purchase re-sell rights to an existing product or service
You invest in the immediate start up and infrastructure needed to deliver said product or service.
You are the OWNER / CEO of said company .
With most Direct sales and MLM opportunities it’s just that an “opportunity”. Somebody else has already done all the work listed above. You are just coming in as a direct sales person for that product or service and will be paid a commission for sales generated. Now …Yes it can become a functioning independent business, but you need to first establish yourself as an independent business owner offering that companies product as part of your product mix. Make since? IE: JBNET Marketing is an affiliate partner with 2GSM and 911 Gas Card who in essence have contracted with me to sell their services under my business name. Yes?
OK, Now that we have established what a business owner is or is not how does that relate to prospecting for new business into your MLM opportunity? My main concern here is that we are cautious when presenting a benefit statement to our prospective customer or new business partner. I want people to understand that to make money in any opportunity a sales transaction has to take place. Now if that sale comes through somebody visiting my web site and pushing the “Buy Now” button or it’s me sitting across the table and asking them to “Sign Here doesn’t matter.
We are sales people first looking to talk to people (prospects) who do not own what we sell and want to listen to our solution. The “ownership” comes from taking charge of your goals, putting them into a written action plan and then applying massive action to that plan!
To your success!
Jeff Beeman