Prospecting 4 Wealth

OK  readers today, tomorrow and into the future, here we go.  I’ve let this Blog run it’s course of  static information this past year and am seeing the direct result of that which would be …very low SEO , readership and income.  So what changes can we make to increase those areas of concern?

One step will be a possible change of Word Press Theme but what I really want to do is engage readers and hopefully start some back and forth dialogue.  I’m hoping to add daily content on my own personal prospecting efforts and with that in mind you (the reader)  are invited to comment, make suggestions or ask for advise in the comment section of the pages.

So here we go – Middle of the week between Christmas and New Years. Where are our prospecting efforts at this time?  A few of us may be “Closed for Business” getting some much needed vacation time while others are looking to plan a new strategy or like myself  clean up the rough edges of  projects already in place.  For those that are still out in the field are you finding that setting the appointment for this week is still tough to do with prospects off enjoying family time? Are you actually contacting more people but being put off with the “Call Me Next  Week” Objection? Personally I have been able to contat more people however setting a firm appointment is the issue. Yes they would like to hear more about te information I have but …no urgency to make a commitment.

Plan of action for the day is to allow the appointment to be set into next week however I want the prospect to understand this is a busy week for me also.  I am taking my valuable time to bring you this important information  Mr. Prospect so the end f the conversation could go something like this

… “I will call you again on Monday for our Tuesday appointment and confirm I still have a time slot for you on my schedule Mr. or Ms. Prospect. Should that time slot be filled what would be a good alternative time? “

Now this may seem a little envasive for some direct sales associates however in my field of work I have sporadic walk in clients that need to be taken care of immediately. If I  have a questionable appointment with a “Cold Cold” prospect over somebody walking in asking for my services I can not say “Sorry, please excuse me as I have to run an appointment.  Please come back in a couple hours.”  Who would? Right??

So my thought for today as we work through this week of  – Yes we can get in touch with more people but they because they are on there down time they do not want to schedule anything solid  – is that we make sure we convey our time is important as well.  I will do anything I can to help you Mr. Prospect however somebody else with an immediate need is going to get my attention first.

Learn to Earn!

Jeff Beeman

The following post is going to be an ongoing weekly series to get up and running full steam with online marketing!

How many people have gotten excited about marketing online and then were not able to figure it out or just plain got frustrated by the whole thing?   A lot! I don’t know what the exact statistics are but I’m guessing upwards of 80% probably quit before the first full month is out. Sometimes before the first week is over! Many just move onto another product or service trying to find that Silver Bullet!

In fact a lot of the online “Guru’s” are counting on you doing just that.  Buy the  miracle product once and then only a few stick around long enough to see it though, then they end up buying another one and another and so on. Some Will…Some Wont…Next! Along with that many depend on  selling  a lot of the low $$ items so that you don’t even bother asking for a refund. Great racket huh? 

Well there you, got a complete turn off to online marketing right?  That does tend to be the mind set of a consumer and to be successful in any business online or off you have to have the mind set of a business owner or seller. No you do not want to take on a greedy attitude  of taking advantage of people but, you are in business and you need to sell your product or service…Right?

So, the first step in  developing a successful online marketing program is developing a product or service that has real value. Will this product truly do what it says it will. Now should somebody purchase it and then decide not to use it as it was designed to be used well that’s not something you control.

Second Step is developing a true Business Plan to market the product. This tends to be the dull mundane numbers and planning parts of the business that many fail to accomplish. This is the grind it out  part where yo have to track your results test and test again so you figure out what works best for this paticular product. Everything has to be looked at and written down. Your budget and how much time you really have factor in along with what will be the price point and ROI.

Take the time to work the business plan out and don’t be afraid to ask for help if your a newbie. This is a crucial step that when skipped will put you into a quick tailspin of buying the next big deal and being disappointed over and over again. Get a plan, stick to it but be flexible enough to know when something isn’t working and it’s time to tweak it a bit here and there.

Now you have a product and a the start of a plan but there are all these options out there for marketing online – How do I choose what’s best.  And what he flip is all this  SEO, OPT IN, PPC, MLM stuff ??? Well lets take a sec and sort some of it out.

You can go to Google for just about any info these days so don’t be afraid to take a few minutes and just read. Now to get a few things sorted out you have to find what works best for you through the business plan and testing the waters. If you try to use all the services available at one time you will be overwhelmed and washed out in just a day or two. The overload of information along with distractions are numerous and unrelenting!

As you build your plan a place to start is the actual website or sales page. Is it a site already up and running for you or do you need to have one built? Having one built means you will need hosting services and a domain name along with what ever fees to actually build the site.  (Side note: You always want a domain regardless of replicated site or self hosted.)

After the primary web page is decided on we need to look at bringing traffic to it and that is where a large part of your business plan will come into play..How do I advertise and what kind of budget should I expect? Social Media has become the billboard of the Internet these days and for the most part it is FREE so take the time to learn about the following :

Face Book, Twitter, Linked IN, Stumble Upon, RYZE, Digg and The Warrior Forum – And this is just scratching the surface!  Think about how a targeted marketing plan can tie all of these together so your message stays consistent and we will dive into more on this next week! 

Learn to Earn!

Talking to different marketers the past few weeks I see a big difference in marketing efforts as to what many are able to do or not do.

First and foremost let me clarify that any marketing effort needs to be proceeded by a business plan. Simple things like-  What is the budget?  What schedule will you I able to maintain? What will be my expected ROI?(Return on Investment).  Decisions need to be made like…what will be my primary and secondary method of marketing. IE: Are you gong to have home parties as your primary followed by online marketing?

Here are a couple thoughts – Many people getting into a business are already working. They are looking to diversify or replace the primary income. Problem #1  =  Time. We already work 40 + hours a week plus we have all the normal family and life obstacles to deal with. What’s that leave? Maybe a couple hours two or three nights a week to “build a business”?  Why do you think so many opportunities advertise that you can make money in 10-15 hours a week! Because that’s all we have left to give…Right? Right! So again a well thought out business plan is crucial to your future success. We’ll discuss more on this later.

Problem # 2 – If your looking to make more money it’s  most likely due to the fact your not making enough to begin with. Correct?  So,  if your not making enough it’s kinda tough coming up with capital to invest into a new business opportunity! It can be a vicious circle and a primary reason why so many quit before they even get started.

However thousands of people continue joining or starting up a new business opportunity everyday with old favorites like Shaklee, Wealth Masters, Herbalife, Forever Living  just to name a few.  PLUS, all the newer companies! People want to be in business for them selves and I applaud that. Now, the trick is to help them find that “Business Plan” that truly works for them. With all the technology and web sites that can “Sell It” for you we have become way to dependent. Because of that the online revolution has become nothing more than a  opportunity to spam your friends and contacts in many cases. We also  have lost the need to truly learn the marketing and sales process. Because we have become such a “I want it now” society understanding the process and allowing that to build into a solid opportunity has become a rarity at best.

So where does that leave us? It leaves many looking at what seems to be a great opportunity from the outside in trying to break the code on how to become wealthy. Imagine the Holiday scene on a cold winter night looking through the big front picture window wondering …How did that family inside get to be the ones enjoying the warm fire, good food and relaxed lifestyle? Well more than likely they had a plan and followed that pan day in and day out to reach there level of success. I would also want to believe that plan has become a successful habit that continues working for them day after day almost on auto pilot.

So? What is your plan?  Have you factored in how much time you really have to spend working on a Plan B? Have you considered all the financials variables to lay out a true budget or will you continue flying by the seat of your pants handling issues as they arise? Have you looked at the various legal issues surrounding your business of choice? The FTC continues to tighten up on all the “Fly by nights” you see on a daily basis. Then and only then do you start better understanding the mindset of an entrepreneur and the task at hand to build your “business” big!

Learn to Earn!

Jeff Beeman

Great Story  – Wealth isn’t always about accumulation, sometimes it’ s just about being smart.
If broke folks are making fun of the way you live, perhaps you’re doing something right.
As Washington politicians debate whether earning $250,000 a year makes a family rich, special education teacher Danny Kofke has come up with a much lower threshold for wealth: The father of two says that his family of four can live well on his $40,000 a year salary — and you can, too.

READ MORE ->  Living on $40,000 a year