Saving Money at the Pump!
Take a walk through the wealthy streets of California’s Silicon Valley — say, downtown Mountain View or Palo Alto — and you just might be able to convince yourself that electric cars are finally taking over.
A Chevrolet Volt is charging outside a Starbucks, a Nissan LEAF glides silently down Main Street, and a Tesla Roadster is pulling up to a trendy lunch place with some millionaire tech mogul at the wheel.
But as we all know, Silicon Valley is not representative of the country: The vast majority of Americans still drive gas-powered vehicles.
Conventional hybrids such as the Toyota Prius account for only single-digit market share. Electric vehiclesare not even on most people’s radar, despite the hype over advanced battery-powered cars. The reality is that most American consumers won’t see EVs with any frequency for many, many years, let alone own one.
Still, fuel economy is a primary concern of most new-car buyers today. And government-mandated fuel-efficiency standards are about to get considerably more stringent. So how will automakers satisfy consumer demand and government regulations if EVs are still too expensive and rare to make much of a difference?
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Date: September 21, 2011
Categories: Marketing
