Sunday, 20 of May of 2012

Prospecting–Offline Verses Online

prospecting, lead prospect, marketing, cold calling

An interesting survey would be to see how many
marketers would rather do cold call prospecting for leads
or would rather utilize the many online Social Media Resources
to prospect leads for their product or service.
I would venture to say that prospecting online would win hands down.

Why? Many reasons, but ranking right at the top would be that
it is easier and less confrontational to build a relationship online
than it is to cold call, unsuspecting people at their home. When you call
someone unsolicited the first obstacle to get around
is how in the world you got their info.

By the time you explain that their
name was on a list of people interested in working from home, they have
either hung up on you or demand that you remove their name from your
list and dont call them again. Once in a great while you will find someone
who is receptive to your call and is willing to hear what you have to say.
You are taking a lot of abuse to get to those few.
That is a tough way to build your business or sell your product!

And who got you started with cold calling as THE way to
generate responsive prospects? My guess would be from your upline cause that is what
they were told from their upline and so forth. It is not
like they are trying to intentionally deceive their downline, they just do not know
what else to tell them.

Is there any wonder that people are coming to the internet in groves to build their
businesses or sell their products. With all the resources and tools available online
the marketer is able to prospect thousands of people in a relatively short period of time.
He can then sort and qualify those that he wants to spend time with to build a relationship
and/or put into his pipeline for further sorting. From there he can introduce his business
or product to them.


 

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