Most webmasters want their sites to have an authority site status for the most significant keywords or keyword phrase. But an expert site just can\’t be achieved overnight. It needs strong content, hundreds or even thousands of pages, and a big number of outgoing and incoming links from various thematic websites.
Since most observers found out that Google algorithm give more weight to authority site status, it is something worth struggling for with your existing site.
An authority site also has high PageRank. In fact, most of these expert sites have a PR7, while many others have much higher PR. The size of your site, which includes the content uploaded in the site and the quantity of indexed pages, is of high importance when considering authority sites.
Here are some steps you can follow to get the PageRank that you need to make your site recognized as an authority website:
1. Aim for high Google PageRank.
Some observers say that the PageRank\’s value has lessened. However, it is still present in most authority sites that are Google-designated. When the site\’s PageRank rises, this means that your linking programs are working well. It also indicates that there\’s an improvement in your goal of realizing authority site status by means of your linking endeavors.
What a site needs to be considered an authority site are themed incoming links, high PageRank, as well as solid on and off page content. These factors are dependent with one another so they are all significant.
2. Make the content.
Content-rich authority sites usually have thousands of pages, so these sites are really large. It is natural for authorities to have plenty of content and that is noticed even on off page elements. With the lots of links directed into the content of the authority sites, there is a strong link text used, which is responsible for giving a theme to the site.
Those links directed to the home page greatly improve its PageRank. This PR is passed on even to the site\’s internal pages. This is where the importance of site map and internal linking system come in. They redistribute the PageRank to the inside pages that need it most.
3. Adding up the link power.
Links are needed by authority sites not just for PR but also to give them link popularity to help them achieve high rankings in search engines. Though every inbound link is really helpful, PageRank depends on valuable links and this is the reason why authority sites need themed incoming links. On the other hand, these expert sites also need to link out to other significant sites, so every authority site owner must know how to balance inbound and outbound links.
Aside from huge volume of indexed pages and inbound anchor text rich links, authority sites also boast their high PageRank. Hence, it is but right to launch your linking campaign which will provide you with your needed PageRank that will help you achieve the authority site status you\’ve long been waiting to accomplish.