If you want to make it big online, you should know how to play your way around it. While it’s possible to reach your dream of living a good life through the Internet, the way to attain it is not that easy. Since the online marketplace is flooded with millions of potential customers everyday, competition is very much stiff no matter what field you choose. But what’s good about online competition is that you really don’t need to work hard to make your competitor’s store shut down, all you need is to outrun them by being on top of search engine results.
So if you’re really serious in getting noticed by potential clients, you have to invest a great deal of time and effort in creating an authority site. Once you attain this level, you are on your way to the top position in search engine results page especially in Google. But how will you build an authority site from scratch?
1. Own a keyword-friendly domain name.
Get your own domain name. Make sure that your target keyword is present in the URL. You can also choose to buy an old but unexpired domain that already has plenty of backlinks.
2. Create content.
One distinguishing characteristics of an authority site is its large volume of pages. Make sure that every page you add to your site is rich in quality content so it can get indexed by Google through inbound links. Another tip here is to update your site’s content regularly. Search engine spiders rejoice every time you upload new content to your site. WordPress has a feature that pings automatically the moment you place new content so your new post can become visible in Google index in just a few minutes.
3. Pay attention to your site structure.
Write a title tag that contains the keyword or key terms you want to optimize your site for because it will help you rank high in search engines results pages. Also, make it a point to distribute links to other pages of your site aside from the homepage. By so doing, it will be easy for your readers to find other pages of your site and not just the homepage.
It also pays a lot to link with other authority sites that are of the same niche as yours. Just be careful in choosing the site you want to link to. Webmasters like you should also make sure that pages like registration, privacy info, terms of service, and the likes are nofollowed or are not indexed.
4. Aim for more quality backlinks.
One of the most important things to consider when building an authority site is the amount of links directed to your site. But don’t just direct all your backlinks into the site’s homepage. The secret here is to make all the pages in your site an authority site and one of the best ways to do that is to build more and more backlinks to each page.
5. Have a simple anchor text format.
All your internal and external links must include an anchor text that’s of simple format. Employ keywords or key phrases in the order that they are search by Internet surfers. Do not practice keyword stuffing and rearrange the key terms to come up with another search term.