One of the best ways to improve your online business is to make an authority site. This is a website that\’s given much importance by Google and other search engines. But you can\’t turn your existing site into an authority site overnight. It needs big amount of traffic or visitor count, large volume of quality incoming links, and it must be filled and updated with quality content.
Authority websites are very much detailed and are professional-looking. You can distinguish them from other sites because of their unique and important information regarding a particular topic or subject. Unlike other websites, authority sites have more indexed pages so they are content-rich. This helps them rank high in search engine rankings for a particular keyword or key phrase.
Creating an authority site or turning your existing site into one requires a lot of research, expertise, hard work, and commitment. Some of the things you can do to successfully create an authority site are:
1. Make lots of high quality content.
Before you launch your site, make an extensive research so you can write a big number of high quality content.
2. Imagine that your website has been running for a long period of time.
It is significant to make an illusion that your authority site has been in the setting for such a long time now.
3. Update your site\’s content regularly.
It is also necessary that you update your site\’s information on a regular basis. This will make you seem like an expert in your chosen field since you are abreast of the things happening in your niche.
4. Achieve huge number of inbound links coming from other sites.
One of the most imperative factors you need to build an authority site is to obtain large number of inbound links from related sites.
5. Make sure there are several links directed to your site\’s subpages.
Back links must not only be directed to the site\’s homepage; they must be distributed even to the subpages.
So how do authority sites help improve your site\’s PageRank? Well these sites have high PR, more indexed pages and link, and quality content. All these factors assist your site in achieving authority status.
You can still boost your site\’s search engine rankings by getting back links from the right authority sites. These expert sites will sure pass on more link juice to your business website that has less of a presence online. But how can you obtain links from such sites?
First, you need to make yourself appear like an authority. If you\’re an expert, it will be way easy for you to ask for links from authority sites. Second, socialize and create personal relationship with popular personas in the industry and with those persons running your target authority sites. You can meet and interact with these people online and offline. Lastly, you need to determine the content needs of your prospect linking sites. If you already know what they need, come up with killer tools and content to satisfy such need and let your linking partners know about it.