Web site owners who want to see their sites on top of the search engine results must consider developing an authority site. The objective of such is to be one of the most significant sites in Google algorithm\’s opinion for the keywords or key phrases you want to optimize your site for.
The ways to come up with an authority sites are interrelated. These sites usually have huge number of content, indexed pages, high Google PageRank, as well as inbound and outbound links. All these factors need to work hand in hand to make your site rise in the search engine rankings and reach the authority site status that you\’re dreaming of. If your site lacks one of those factors, it may not realize its goal of being an authority site.
One thing all authority sites have in common is high PageRank. In fact, most of them have a Google PR of seven or higher. While this is not the most significant and the only factor that affects your site\’s authority rank status, it is a good indicator that it\’s possible for your site to be on the top position. But that position can only be attained if your site receives a lot of powerful inbound links coming from related sites.
Since authority sites usually have more than 1000 pages, it must also contain thousands of content. A huge number of quality content help not only in the site\’s on-page but also in its off-page optimization. Since there\’s an abundance of links that come into the high volume of content of the authority site, there is typically a strong link anchor text that helps in themeing your authority site.
Here are some tips in making killer content that sure will attract not only high volume of traffic but also back links to your site:
1. Create useful content.
Make posts that are aimed to teach your readers about your niche. Such content, which are usually dubbed as pillar articles or authority posts, has long-term appeal because they provide the audience with real value. Aim for content or blog posts with 600 words or more. They have to be super-useful, which means they should contain lots of step-by-step guides, tips, and pieces of advice.
Also, you shouldn\’t stop at five or six posts because the more content you upload in your website, the better. So make it a point to update your site with fresh posts regularly. Eliminate writer\’s block; just go ahead and write. Don\’t forget that you\’re doing it to provide your audience with information that will sure benefit them.
2. Consider blog commenting.
The moment you have useful articles in your site, you should start promoting it by commenting on other blogs. Comment only on blogs similar to your niche because there\’s a big possibility that you\’ll find your target audience there. Read the posts in those blogs and leave relevant comments.
3. Respond to the comments in your site.
You can encourage commenting by simply posing a question on your content. This will sure start a conversation. When someone leaves a comment about your post, respond to it. You become an authority by answering people\’s question correctly.